This article discussed the AMP email integration with Outlook, Outlook.com and other email clients.
The AMP format was introduced by Google in order to provide faster-loading web pages on mobile devices. Basically, AMP is a modified version of HTML and it is currently widely used by web sites. Google is also trying to bring this format to emails as it would offer more flexibility to the email content, especially to marketing oriented emails. AMP emails allow marketers to add dynamic components to emails, such as registration forms, product carousels, polls etc. The AMP email format allows the reader to interact with these email components without leaving the email.
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