Many users asked us about allowing Auto Follow Up to be used in conjunction with Easy Mail Merge, in order to attach follow-up actions to a mail merge session in Outlook. As a result, we have updated both products to include this functionality!
Why would you follow up on mass emails
Not all mass email messages are designed to be newsletters or promotional emails. For example, some people use the Easy Mail Merge engine to personalize and send event invitations to a selected group of people. On such cases, it is important to receive a reply (be it positive or negative) from your contacts, in order to properly manage the upcoming event.
Sending follow-ups to mail merge emails
Using Easy Mail Merge, simply create a new session (or edit an older one) and compose your mass emails as you usually do. While composing the email content, you can click on the Auto Follow Up icon available on the Message toolbar area:
It will popup the same follow up settings that are available for regular Outlook emails, so you can configure your follow up reminder and email content like you normally do with Auto Follow Up.
Once you are done tweaking the settings and the mail merge emails are sent, Auto Follow Up will monitor your mailbox for replies received from your mail merge recipients. After the “waiting period” has passed, the program will automatically send the follow up email only to those contacts that failed to reply in the specified period of time.