If you send Outlook emails with images – and especially if you send marketing emails with images – you should want to be able to add alternative (ALT) text for your images. Most modern email clients don’t show images by default, so by adding ALT text you can describe your image even if the image itself is not displayed. For example, if your image should show a “Buy now” graphic, you can add a “Buy now” ALT text and make your email readers understand how to buy even if images are not displayed.
This article shows how to add ALT text to images in Outlook 2013 – 2019.
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